Guild Esports unveils signing of its second sponsorship deal since making its London stock market de
The UK-based owner and developer of esports teams said the new agreement is with HyperX, a leading gaming peripherals brand of Kingston Technology Company Inc, the world’s largest independent manufacturer of memory products, based in Fountain Valley, California.
The company said the contract value, which is confidential, is in line with the company’s expectations at the time of IPO. Guild will receive 75% of the consideration in equal amounts over two years in cash. The balance of the 25% contract value will be satisfied in kind with gaming hardware for Guild’s pro-players, content creators and academy students and to fit out the company’s headquarters in London.
HyperX is the exclusive peripherals sponsor and will promote its brand and products through placement in Guild’s streaming of gameplay provided by Guild pros and content-creators, as well as content, tournaments and other marketing initiatives.
In a statement, Carleton Curtis, executive chairman of Guild, commented: “We are delighted to partner with HyperX. Their brand is indispensable to gamers and we look forward to helping them address the rapidly growing audience for esports worldwide. Thanks to the growing interest in esports from leading advertisers and major brands, our pipeline of potential new business continues to expand, and we look forward to announcing more deals in due course.”
Paul Leaman, vice president at HyperX EMEA, added: “HyperX has supported esports for over a decade, from grassroots to pro players and major tournaments, ensuring our quality gaming gear from headsets, keyboard and mice enable gamers to reach their full potential. We are very excited to welcome Guild to the HyperX family and look forward to supporting their teams on the way to victory.”