Peloton enters the world of work benefits by offering free membership with corporate programme

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Peloton Interactive Inc (NASDAQ:PTON) announced a new corporate programme where companies can include membership of the exercise equipment manufacturer among work benefits to employees.

Often, employers offer perks such as private healthcare, mental health support, cycle to work schemes and free coffee to show staff they care about their wellbeing.

READ: Peloton stock falls on treadmill recall, Brits told to stop using the product

Organisations in the US, UK, Canada and Germany can now add subsidized access to Peloton Digital and All Access Memberships, as well as exclusive benefits on Connected Fitness products. Australia will be added later this year.

Peloton Corporate Wellness partners will “receive access to tailored enterprise features to help drive strong engagement, reduce administrative workload and measure impact, all via an easy to use and secure platform”, the posh treadmills company said.

So far, Wayfair, Samsung, SAP, Accenture and Sky have signed up in the UK.

During just the first three months of 2021, Peloton said total workouts on the platform grew to 171mln, an increase from 48mln in the same time period last year. As of May 2021, Members averaged 26 workouts per month.

Last month, the company had to recall its treadmills in the US after reports of 70 injuries and the death of a child in the US.

The brand got some publicity boost earlier this week after it emerged that Chancellor Rishi Sunak starts the day with a bike workout at 6am while listening to Britney Spears.

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